Our services
The battle for attention is real. Employees don’t lower their expectations for great content just because they’re at work. They want stories that move them, messages that matter and communication that feels human.
That’s where we excel. We help organisations including KPMG, American Express, Network Rail, Royal Mail and Unilever craft campaigns and content that do more than inform. They connect, inspire and drive change.
We blend strategic insight with creative storytelling to create content with purpose and campaigns that capture hearts and minds.
We can help you:
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Turn town halls into conversations, not broadcasts. Interactive, engaging and impossible to ignore
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Refresh and reimagine video content as short, social-style stories people actually watch to the end – and share
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Create playful animations that make the complex simple
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Craft podcasts, intranet articles and digital magazines that spark curiosity and pride
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Develop physical assets and immersive experiences that reach and resonate with the 80% of employees working on the move
Campaigns and content
AB’s seven audit principles
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We never assume. Always take an evidence-based approach grounded in research and reason.
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We make the method a message. Ensure every participant feels heard, valued and understood.
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We look deeper. Use root-cause analysis to uncover what’s driving the challenges you see.
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We do beyond diagnosis. Don’t just identify issues – offer practical, achievable solutions.
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We make it real. We base every recommendation on what we know truly works in the internal comms space.
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We stay the course. Return to review progress and refine where needed.
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We become a trusted friend. Build lasting partnerships that extend beyond the project’s end.
Speak to us about how we can help you with your next internal comms audit
Communication audits
When we run an audit we collect a lot of data. But we do something else equally important. We make people feel heard, valued and understood.
We believe the method is a message. So, we actually listen to you and your workforce, ask intelligent questions, and encourage openness and honesty.
We help you see internal communication through your employees’ eyes. Which channels genuinely help them do their jobs? What sparks real conversation? Where are the gaps, overlaps or blind spots holding you back?
Our research blends quantitative rigour with qualitative depth through one-to-one interviews and focus groups.
After more than 60 years of auditing communication inside organisations we’ve listened to the voices of tens of thousands of employees, working with organisations as diverse as American Express, HSBC, Heathrow Airport, Howden Insurance, Kingfisher PLC and Royal Mail.
This experience means we can offer tailored insights and valuable industry benchmarks.
Our audits don’t end in a PowerPoint deck or a bottom drawer – they spark action. We translate evidence into insight, and insight into practical, achievable steps that strengthen communication and drive change.
We help organisations turn transformation programmes into movements.
We start by shaping a clear, compelling narrative – a story that gives change meaning and context. Then we bring that story to life through creative communications that make people care, connect and commit.
Since 1964, many of the world’s most complex organisations – household names with unionised workforces; corporate giants with a global footprint – have trusted AB to bring their transformation stories to life.
Change communication isn’t just about explaining what’s happening, but inspiring people to make it happen.
Download our introduction to change communication below
Supporting change and transformation
We can help you create an internal communication strategy that inspires confidence, earns trust and delivers results.
Internal communicators are busy people. But they’re ambitious, too. We help internal communication teams move beyond tactics and timelines to create strategies that genuinely change how people connect, collaborate and perform.
Our approach is grounded in insight and evidence.
We begin by listening – to leaders, employees and stakeholders – to understand what matters most. Then we turn that understanding into a practical, data-led strategy, one that aligns communication with business priorities, defines clear goals and sets measurable outcomes.
Our long, proven experience means we’ve seen what truly works.
Every strategy we build is both ambitious and achievable. It’s a living framework and a roadmap for smart decisions and confident action.
Let us help you create a compelling, effective internal comms strategy that drives organisational performance.
Need a helping hand with your internal comms strategy? Let's chat
Internal communication strategy
Too much to do and too few hands to do it? We can help.
Our IC Boost gives you instant, flexible support – an immediate extension of your team, powered by AB’s award-winning writers, designers and strategists.
Whether you need help with an urgent campaign, a regular flow of content, or simply to plug a short-term gap, we’ll deliver what you need, when you need it.
There’s no long-term commitment. You set the budget, we tailor the hours and skills to fit.
If you’re facing a growing to-do list and shrinking capacity, we can keep your channels buzzing, your campaigns on track and your comms consistently brilliant.
Download our introduction to IC Boost below
Instant IC boost
