about us
Our story
AB was founded in 1964 when Anthony Buckley, a Fleet Street publisher, did something revolutionary. He left his job printing The Financial Times to set up the world’s first agency dedicated to employee communication.
From a small rented office above Ronnie Scott’s jazz club, Anthony began a movement that would help shape the internal communication profession as we know it today.
For the next 40 years, AB remained a family-run business, evolving with every era of change – from print to digital, from cascade to conversation. Through economic booms, busts and technological revolutions, one thing has never changed: our belief that when employees are informed, inspired and energised around a common cause, remarkable things happen.
AB was founded in 1964 when Anthony Buckley, a Fleet Street publisher, did something revolutionary. He left his job printing The Financial Times to set up the world’s first agency dedicated to employee communication.
From a small rented office above Ronnie Scott’s jazz club, Anthony began a movement that would help shape the internal communication profession as we know it today.
For the next 40 years, AB remained a family-run business, evolving with every era of change – from print to digital, from cascade to conversation. Through economic booms, busts and technological revolutions, one thing has never changed: our belief that when employees are informed, inspired and energised around a common cause, remarkable things happen.
Today, AB is trusted by many of the world’s best-known and most complex organisations from Amazon, Unilever and American Express to Royal Mail, Network Rail, KPMG and Kingfisher plc – to inform, inspire and engage their people.
Our values
Stay curious
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We never presume to know all the answers.
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Curiosity fuels our creativity. We seek diverse perspectives, open discussion and experimentation.
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We listen hard and never stop learning, welcoming new connections and ideas.
Communication audits
How do you know if your channels and content are really working? Effective internal communication isn’t built on intuition — it’s built on evidence. Our channel and content audits combine hard data with real employee insight to reveal what’s landing, what’s missing and why. The result? Clear, evidence-based recommendations to help you plan with confidence and deliver measurable impact.
Leading change is tough — until you have the right story. You can have the plan, the strategy and the timeline — but nothing changes without understanding and belief. That’s where we come in. Let’s help you turn your change programme into a movement — crafting a clear, compelling narrative that brings your strategy to life, sparks conversation, builds belief and, ultimately, drives action.
Supporting change and transformation
For six decades, AB has also played a leading role in advancing the internal communication profession. We’ve helped shape the work of the Institute of Internal Communication and the International Association of Business Communicators. Today we produce The Internal Comms Podcast – the world’s leading podcast devoted to internal communication – listened to almost half a million times in more than 50 countries.
When you become an AB client, you gain far more than an agency.
You gain a partner with 60 years of insight into what really works in internal communication. We will share best practice and future trends. And, we’ll help you on a personal level through coaching, career advice and heavily discounted access to our comprehensive on-demand learning platform The Internal Communication Masterclass.
Our Client Satisfaction Survey tells the same story every year: our clients value the quality of our work, our deeply caring attitude, and the long-term partnerships we build.
After six decades, we remain exactly what Anthony Buckley intended us to be – an agency that builds great organisations from the inside out.
Want to see some case studies of our work? Let’s chat. Email dorrie at dorrie.linford@abcomm.co.uk
