When I’m asked to give talks on internal communication, I like to leave the last line to Calvin Coolidge, America’s 30th president: “No one ever listened himself out of a job.” In researching my book, From Cascade to Conversation , I became convinced our ability to listen is one of humankind’s most underrated superpowers. By listening, I do not mean the ability to remain silent while someone else is speaking. That’s just waiting your turn. I mean listening with the expectatio

Royal Mail came to AB late last year and asked us to brand their new integrated employee app and build a campaign to encourage adoption. Oh, we jumped at the chance. After some serious " John Mayer-ouija boarding ", AB's associate creative director Gaby came up with Robin, "a silly thought that grew and grew into something perfectly suited," she says. Like the app, robins are familiar, dependable. And there's a Royal Mail connection, too: Victorian posties were known as 'robi

This free webinar – the third in our Creativity now! series – explored how to build great communication campaigns on everyday IC channels. Learn how a little creative thinking can help you build measurable and achievable campaigns across multiple channels. Equip yourself with the three Ss of top-notch campaign content. And understand how to make the most of Microsoft 365 (other tech platforms are available, of course). Featuring AB’s Account Director Dorrie Linford, Head of C

Duran Duran, Comms and Cocktails and a few IC home truths – the character that is Chuck Gose comes to life during this fascinating conversation with Katie for the launch episode of season 3 of The IC Podcast. Chuck talks about his early inspiration, work and how he’s a bridge between comms and tech. He also shares his hopes for the future of IC and offers some wise words of career advice for internal comms folk. Tune into the full interview for more. #1 – Don’t be overwhelmed

Within just 90 days of joining global manufacturer Spirax Sarco , Colin Archer had set out a bold new vision for internal communication. His strategy became the foundation for one of the most innovative projects AB has ever supported – The Communicating Organisation. At its heart lies a radical idea: communication shouldn’t be centralised – it should be socialised. Instead of messages cascading down a hierarchy, knowledge, insight and ideas flow freely across it. Working alo