Don’t do a thing – don’t pick up the phone, write an email or organise a briefing – until you can honestly say that you understand your organisation’s strategy. Not the strategy as written in the three-year plan, but the strategy inside the minds of those who developed it and those charged with making it happen
A-Hoy there!
Here’s editor Lisa Mobley with yet another Olympic legend! Lisa and photographer David Cotter had stars in their eyes at the Team GB and ParalympicsGB party.
I couldn’t resist sneaking a photo with cycling legend Sir Chris Hoy at the athletes’ reception after Monday’s ‘Our Greatest Team’ parade.
Reality strikes for us at AB this week with a new video that plugs into the latest technology.
Reporter Ben Hall is the star of the show in a short film that demonstrates how augmented reality can bring your communications to life – and the ways that print and video can work with each other.
We’ve used Layar as a launchpad for this video, with readers of the IoIC’s Inside Out magazine getting a chance to make our paper insert come to life.
I helped make the Games
Editor Lisa Mobley has hung up her Games Maker uniform, and looks back on the experience of a lifetime…
My Olympics started four days before the Games when, as a volunteer, I was invited to a sneak preview of the opening ceremony at the first dress rehearsal in the stadium. We were the first people in the world to see the sparks showering down from those giant Olympic rings and those huge dark satanic mills rising from the ground. It was mind-blowing, and not easy to keep it all secret until the big night!
The countdown to the new Premier League season is in full swing here at AB.
London 2012 is ready to go on the back-burner as the football discussions hog the office chats.
Will Wigan finally go down? How many of your team’s players will be injured by Stoke this season? Will Sir Alex Ferguson knock Man City off their perch? Will Arsenal finally win a trophy?
These are all questions that will be answered over the next 10 months.
We did a whistlestop tour around the office to see what everyone is saying about their chances of their own team…
On your marks, get set…
AB editor Lisa Mobley on the final days of preparation as a Games Maker volunteer.
Games Maker uniform – check. Accreditation pass – check. Mounting excitement – definitely check.
Tales from the windy city
Highlights from the IABC 2012 World Conference, Chicago
by Katie Macaulay, AB’s deputy managing director
I started counting the number of sessions at this year’s IABC 2012 Conference but gave up at 80. This was a packed agenda. Selecting some highlights was difficult, but here are four of the best…
For newly appointed leaders of internal communications
If you are new in your role in Internal Communications, congratulations! This is a time of great opportunity. You’ll want to make a positive impact from day one.
Stunning, environmental portraits of people at work are helping to transform Insight magazine. After being awarded Photographer of Year by the Institute of Internal Communication, AB’s in-house photographer David Cotter has been travelling the country taking impressive portraits of the nation’s small business owners.
Insight magazine is for tenants of Network Rail Property – men and women running small and medium-sizes enterprises, from florists to fishmongers.
