Don’t do a thing – don’t pick up the phone, write an email or organise a briefing – until you can honestly say that you understand your organisation’s strategy. Not the strategy as written in the three-year plan, but the strategy inside the minds of those who developed it and those charged with making it happen

AB’s newest publication – Courier – is the monthly tabloid newspaper for one of Europe’s largest workforces. Its audience is the 220,000 men and women who work for Royal Mail – and its pensioners – which means Courier has a bigger circulation than The Independent.

Top 10 crimes against plain language

These words and phrases are so obviously wrong we professional communicators would never use them. Would we? Here is a top 10 of the most overused, meaningless, confusing and downright idiotic words most often used in corporate communications. Avoid!

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How do you reach an audience in 30 seconds?

Talk magazine is for 3,000 call centre agents across the UK who serve Post Office customers.

This is a challenging audience. Young, busy people with maybe only 30 seconds between calls to glance through the magazine.

The solution? “I wanted the design to be like a box of chocolates. Readers dip in and out, choosing whatever catches their eye,” said Joel O’Connor, AB’s head of creative.

Leadership communications

What clients say, what designers hear…

The joy of managing your company’s tone of voice

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