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In-house teams

Feedback

Focus groups

Translations

 

In-house teams

AB has been ground-breaking in putting teams right into the heart of organisations to help them deliver their communication promises.
  • For Barclays, we ran a four-person design team – working alongside the Barclays editorial team in the bank’s London headquarters.
  • For The British Red Cross, a senior AB designer stepped in to manage the charity’s internal design team and introduce and implement new and robust systems.

Feedback

AB offers its own readership survey service in-house.
  • We design the questionnaire together with our clients.
  • We carry out all the assessment and provide a detailed report of all statistical analysis.
  • We make recommendations on how to best improve the publication.
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Focus groups

To ensure that any ideas and concepts we have for publications are acceptable to the audiences, we offer to run focus groups either in the establishment stage or after the first issue. These look at:
  • Content
  • Design
  • Frequency
  • Tone
We work closely with our clients to develop the focus groups, which could be run either at our clients’ offices or at our own premises in Southwark.

If you choose to work with us on your employee publication, we provide two of these focus groups free of charge as part of our development of your publication.


Translations

We speak your language. AB has plenty of experience of producing multilingual communications. We offer a speedy turnaround service for any language, and always ensure the translated text makes sense for the audience, by building in a local check to ensure the language used is appropriate, with the correct tone and terminology.

Our years of experience in this field mean we can offer the right solution for non-English speakers in your audience - whether that is a full magazine reprinted in Korean, a synopsis page of the lead stories in Norwegian or an interactive PDF in French.

To get an answer to any translation queries, contact Andrew Seib on 020 7922 5666 or andrew.seib@abcomm.co.uk