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AB Thinks

Want to win an award? Work backwards

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AB has just won 11 Awards of Excellence from the Institute of Internal Communication. This brings our tally over the last two years to 24. There is a deceptively simple strategy for producing award-winning communications, says Managing Director Katie Macaulay – work backwards.

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Making print work harder

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Its circulation beats that of some national newspapers. Royal Mail’s newspaper, Courier, started in the 1960s and remains a vital source of information for the nation’s postmen and women. With such an impressive track record, its redesign was handled with care.

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