Contact us

Email
info@abcomm.co.uk

Tel
020 7922 5678

Address
24–26 Great Suffolk St
London
SE1 0UE

 

Vacancies

We're always happy to hear from people interested in joining our team, even when we're not recruiting for a post. If you feel you have the skills and personality to work at AB, please email your CV – and the reasons why – to jobs@abcomm.co.uk.

Welcome to AB

We are an award-winning internal communications agency founded in 1964.

Our consultants, writers and designers create thought-provoking communications for a wide range of audiences – especially employees.  

Based in London for almost 50 years, we are the UK's oldest internal communications agency. Much has changed since 1964, but the audience remains at the heart of everything we do.

Acid test

Acid Test is AB's bespoke measurement tool. It gives a unique insight into the minds of those running and working for your organisation. It identifies where understanding is at its best and where it is failing – from the senior team to the frontline. 

Acid Test has been used for more than a decade by internal communication teams in Post Office, Rabobank, British Red Cross, Hallmark Cards, Campbell’s Grocery Products, EDF, Roche and HSBC. 

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AB digital film

A digital magazine isn't simply a way to seem like you're moving with the times – digital channels need to be appropriate to your audience and work with other forms of communication.

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Post Office Wow

Wow is the newest magazine in our suite of publications produced for the Post Office.

As the title suggests, the magazine isn't what you would expect from a traditional piece of internal communications. The Post Office's Crown network is experiencing great change on its current journey to modernise. This magazine has been created to keep staff at the 370 branches in the loop.

Its design and editorial style purposely mirrors that of a gossip magazine so it sits proudly alongside consumer titles and presents need-to-know business messages in a format and style they are used to.

Feedback on the first issue has been excellent.

Royal Mail Courier

A monthly tabloid that employees say is their most valued internal communications channel, giving them strategy information they don’t get elsewhere. Our roving reporters and photographers travel up and down the country to meet employees, finding out what makes them tick, sharing their best practice and helping them overcome major change in the business.

The tabloid format is ideal for this fast-moving, time-poor audience, with succinct stories, classic editorial photography and a popular letters page, which gives them the right to reply.

Courier won the CIPR Excellence Award in 2013 for Best Internal Magazine. 

Subspaceonline

Subspaceonline is a daily news channel, provided by AB for Post Office. Our roving reporters visit Post Office brances up and down the country to deliver the latest community, network and small business news, keeping this active audience in the know.

Post Office Talk

Some internal audiences are harder to reach than others, and Talk magazine makes sure the thousands of contact centre agents who answer the telephone: ‘Good morning, Post Office’, aren’t left out in the cold. This important third-party audience, who are not direct employees of Post Office, can learn more about the brand and values by reading content aimed directly at their young, attention-poor demographic, interspersed with engaging lifestyle copy, such as book reviews, pop culture news and travel tips. 

Talk has won multiple IOIC awards for content and design.

L magazine

British Transport Police’s dedicated London Underground arm – L Area – has a busy job ensuring the Tube stays safe for passengers. This magazine discussed important issues such as cable theft, changes in senior management, the introduction of tasers and neighbourhood policing, and asked some difficult questions about a changing force. It has also won multiple IoIC awards for editorial, design and imagery.

But internal communications cannot stay still, and Lima Beat, BTP L Area’s new online publication, maintains the same high photographic, design and editorial standards as its predecessor. 

KPMG Highlights

Alongside the print magazine we’ve developed two digital editions of Highlights, which are proving hugely popular with KPMG’s tech-savvy staff: an interactive PDF version and newly launched iPad edition, which features extra images and content, plus video and animation.

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Award-winning images

Our photographers, David Cotter and Stuart Howat, have received Class Wins in the IoIC ICon awards for three years running, for their dedication to capturing employees in their own environment.

Having an in-house photographic team allows us to make images and the written word truly work together.

Rabobank Client Link

AB created this internal brand for Rabobank's secure network system. It encourages employees to input data that can be shared around the globe. 

Creating content

This short film shows how the AB team creates its award-winning publications – gathering content, finding the right image and bringing it all together.

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We have produced a number of special publications for Royal Mail over the last 18 months. Prostate Cancer UK is Royal Mail’s charity of the year, so to help raise awareness of Prostate Cancer Awareness Month, we produced a leaflet that included facts and figures about the disease, as well as information about how staff can get involved in raising money for the charity.

Network Rail Insight

Did you know Network Rail owns a huge portfolio of property? This quarterly publication for tenants showcases a diverse small businesses portfolio, from microbreweries to cheesemongers, hairdressers to photographers, bars, florists and everything in between. 

Fantastic environmental portraiture brings the best of businesses to life, allowing tenants to imagine what they can achieve in Network Rail space. 

Sharing best practice, asking the secrets to their success and offering small business news lets Network Rail play a part in their tenants’ stories. 

Insight has won multiple IoIC awards and AB has been producing the title for more than a decade. 

Post Office Magazine

This pilot publication for Post Office customers was launched in selected branches in spring 2013. It supports product sales while engaging the community with one of the UK's largest high street retailers.

BTP Lima Beat

Communications cannot stay still, and Lima Beat, BTP L Area’s new online publication, maintains the same high photographic, design and editorial standards as its predecessor L magazine.

Post Office Subspace

Post Office is a business undergoing major change, and its network of subpostmasers need to be kept in the know. Subspace works hard to set the scene for these small business owners, telling both sides of the story and asking difficult questions of senior management, such as, ‘What does the Post Office of the future look like, and is there a place for me in it?’ 

The popular Subspace Tour has now covered almost 10,000 miles, leaving no stone unturned in our quest to make sure the magazine involves readers from across the entire UK network. 

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